Reciprocal Link Building

Reciprocal Link Building is another technique of Building back links. It is like a concord between two sites which gives each others link. In this technique one site reciprocate the link of the site that has given its link. Some of the other names of this link building technique are link swaps, link partners, or link exchanges. This technique plays a great role in boosting the search engine ranking of your website along with increasing the web traffic to your site. It should always be remembered that building reciprocal links should be a part of your link building strategy and not the sole concern of your marketing strategy.
 

Some time back it was a very effective technique for increasing your traffic and getting higher page rank but with the changing algorithms of search engines this is now not enough to get higher rank for your website, but yes what it can still helps you is with the traffic for your site and this increase in traffic will also give you site branding.

Reciprocal links are also not permanent many a times like if you have a link to site A and in response site A has a link for your site but due to some reasons site A does not exists or is down then this gives wrong impression to the readers/customers and if this will happen with more links then it might create a frustration and can decrease the value of your website in there eyes which will also effect your business so doing reciprocal link building is a very tedious and regular checking work but yes one has to include it in his/her link building approach as it will give your traffic but the links you are building must be relevant and on topic.

For getting more traffic with this technique one should make the combination of article links, directory links etc. And once you have more traffic you will obviously get help in increasing your website rank.

So, one should not underestimate this technique as it still works for traffic which in turn also help you to get a better branding and better ranking.